Fractional Services:

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Clarify Your Message, Grow Your Business

Session Length: 90-minute Brand Messaging Workshop (can be virtual) + 60-minute Implementation Session

Deliverable: Brand Messaging Guide

Ideal Group Size: 5 participants 

Confusing messaging costs you growth. If people don’t understand what you do or why it matters, they move on. Using the proven StoryBrand framework, we’ll help you clarify your message so it connects with your audience and serves as the foundation for a focused marketing strategy.

One-Time Plan Development

Disjointed communication leads to mixed messages and missed opportunities. We help organizations align their communication goals with business objectives, create consistent messaging, and map out a 12-month content calendar, so every team speaks with one voice and connects with the right audience.

Session Length: 6-12 months

Frequency: Weekly, Virtual

Nonprofit leaders often treat marketing as tactical, missing its strategic potential to drive growth. As a Fractional CMO/CDO, I bring clarity and focus by implementing StoryBrand messaging, aligning teams, and creating measurable plans that turn relationships into revenue. 

Every Successful Campaign Begins with a Clear Plan.

Without a strategic plan, communication and fundraising efforts often lack focus and fall flat. We lead workshops that align your messaging and development strategies, so every initiative is clear, intentional, and built to deliver results. Ideal for board retreats or staff planning sessions, this is the first step toward sustainable growth and mission clarity.

One-Time Plan Development

Scattered fundraising efforts lead to unclear messaging and missed revenue opportunities. I help organizations create an annual fundraising plan that aligns with their goals and engages the right donors ensuring every fundraising move is aligned, strategic, and built to meet your goals.

Running events or campaigns without a clear message and strategy can lead to low engagement and missed goals. I provide end-to-end support to ensure your event or campaign is aligned, well-promoted, and built to succeed, from crafting the messaging to coordinating assets, timelines, and follow-up, so your efforts drive real results and lasting impact. 

If visitors can’t quickly understand what you offer, who it’s for, or why it matters, your website is likely costing you business. I solve that by reviewing your site through the lens of the StoryBrand “grunt test.” I ensure your message is clear, focused on your customer’s needs, and highlights the real problem they face. I also check for trust-building language, a simple plan, strong calls to action, and messaging that motivates action, so visitors feel confident and ready to engage. 

• Ideal for startups or nonprofits needing a simple online presence.
• Entry-level, scalable later
• 1-Page Website

• Perfect for those ready to establish credibility and connect with their audience.
• Kickstart your mission with essentials, pay monthly or upfront 
• 3 Pages: Home, About, Contact

• Designed for engagement, conversions, and showcasing your work.
• Best value – ideal for nonprofits & small businesses ready to grow 
• 5 Pages: Home, About, Contact, Services, Landing Page

When messaging is inconsistent across teams or products, it leads to confusion and missed opportunities. We solve this by starting with an intake session to define your needs, then create a BrandScript, controlling idea, and one-liner as your campaign foundation. From there, we oversee or create the collateral, refine it for effectiveness, and repeat the process across your organization for consistent, targeted messaging.

Many businesses miss opportunities because they don’t have time to follow up consistently. We solve that by creating fully customized email automation sequences, like welcome, nurture, and sales series, that deliver the right message at the right time. This includes writing, design, and CRM setup. The result: more trust, more action, and more time back in your day. 

Many small businesses launch without clear messaging or an online presence, leading to slow growth. Our start-up package includes everything you need to launch confidently: BrandScript, logo, website copy and design, Google My Business setup, social media graphics, and CRM setup with customer templates, so you can connect and convert from day one. 

Many business owners struggle to clarify their message and feel isolated trying to figure it out alone. This 6-Month StoryBrand Mastermind solves that by offering a supportive, monthly group where you’ll walk through the StoryBrand framework together. You’ll get expert guidance, real-time feedback, and a community of peers—all focused on helping you create clear, compelling messaging that grows your business. Next group begins August 2025.