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Nonprofit Strategy and Fundraising Consultant

Passion

alone 
Doesn't BUILD

a Non-Profit

You cannot fundraise your way out of a strategy problem.

You're here to
make an impact.
Not drown in chaos.

You started your non-profit because you care deeply. But somewhere between the mission and Monday morning, things got overwhelming, scattered, stressful, and way harder than it needs to be.

STRATEGY

You don't have a clear strategy to grow or scale your impact.

marketing

Your audience is undefined, and your marketing is reactive instead of strategic.

messaging

Donor and engagement is hit-or-miss, and messaging feels off.

FUNDRAISING

You are spread too thin and fundraising is scattered or reactive.

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I was a non-profit leader just
like you...
and passion, but overwhelmed by all
that it takes to grow an organization.
You shouldn’t have to figure it out alone.

Driven by Purpose

                  got you started.
Strategy is what
grows your organization.

Passion

Most organizations don't struggle because they lack passion or purpose; they struggle because they don't have a clear strategy, a consistent message, or a sustainable plan for growth. That's the gap we close. We are your strategic growth partner: the bridge between where your mission is today and where it needs to go.

YOUR STRATEGIC GROWTH PARTNER

I help nonprofit leaders think like entrepreneurs, bringing clarity, strategy, and smarter fundraising to grow sustainable, mission-driven organizations.

Lonna Gibson, Seven & Associates Owner head shot
StoryBrand Certification Logo
Duct Tape Marketing Certification Logo

I'm Lonna Gibson, a nonprofit marketing consultant and fractional CMO, Nonprofit AI Architect, and StoryBrand Certified Guide. I bring clarity, structure, and strong business-building skills to your fundraising, marketing, messaging, and growth strategy, so you can focus on impact without losing steam.

​

I've sat where you sit. I know what it feels like to lead with purpose and still feel stuck, underfunded, and unheard. That's why I don't hand you a strategy deck and disappear. I become your strategic growth partner.

STRATEGIC ADVISOR FOR THOSE DOING GOOD IN THE WORLD:

Baptist Preparatory School Logo
YWCA Greater Los Angeles
Child Development Institute Logo
Aldersly Retirement Community Logo
Aid The Way logo
Image by Nick Page

The cost of staying where you are...

Without A Growth Partner:

  • You keep investing in tactics with no strategy underneath, and nothing compounds
     

  • Your message stays unclear; donors and partners can't articulate what you do or why it matters
     

  • Fundraising stays reactive; you're always chasing the next gift instead of building sustainable revenue
     

  • Leadership exhaustion grows; you're making every decision alone without a framework or support. Burnout is inevitable.
     

  • The mission you care about most stays stuck, and the people you exist to serve wait longer

The Plan

LET'S BUILD

SOMETHING THAT ACTUALLY WORKS

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GROWTH
PACKAGE

STRATEGY & BUILD

Full strategy through execution.

Unlocks the 7Forward system.

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FRACTIONAL CMO+ PARTNERSHIP

Website &
Marketing Support

Don’t have a team to execute the strategy?

We’ve got your back. Our team helps bring your strategy to life through our marketing and website services — from building websites designed to convert to brand messaging, copywriting, email funnels, social media content, logo and visual identity design, and video storytelling, we ensure every element works together to clearly communicate your value. The result is a marketing system that not only looks great, but helps move the right people to take action.

The Right Decision

If you're struggling with a scattered strategy, unclear messaging, or stalled growth,
working with Seven & Associates
is the right decision.

The conversation is free. The clarity is immediate. And the plan we build together is one your whole organization can actually follow.

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What others Are Saying...

Laura and Lonna at The Barnabas Group
"Lonna delivered more in a few weeks than another agency had in six months, at a fraction of the cost. She pulled off straight-up miracles. Because of Seven and Associates, we launched with excellence and I finally feel confident in our brand. Their team is knowledgeable, efficient, and they care deeply about their clients. There is genuine strategy, thoughtfulness, and intention behind everything they do. I am so incredibly grateful to have found them."

Laura Tortora, Executive Director - Aid The Way

See how we helped Aid the Way launch with excellence.

Frequently Asked Questions:

What is a fractional CMO?

A fractional CMO for a nonprofit is a senior marketing leader who works with your organization on a part-time or contract basis instead of joining your staff as a full-time executive. But this isn't just another marketing consultant. A fractional CMO helps set the direction: clarifying your audience and message, building the marketing strategy, prioritizing what your team should be doing, overseeing execution, and making sure marketing supports your fundraising and organizational goals. That distinction matters. You don't need another strategy deck sitting on a shelf. You need a marketing system your team can actually run, and leadership that helps install it.

How does a fractional CMO engagement work, and how long does it last?

A strong fractional CMO engagement starts by understanding where you are before prescribing more tactics. At Seven & Associates, the scope is built around your goals, team, and stage of growth. That can include strategy, messaging, marketing fundraising, team and vendor leadership, campaign oversight, and ongoing accountability. Some organizations need a focused strategy engagement; others need ongoing executive marketing leadership. Across the fractional CMO market, engagements commonly run for several months, with six to twelve months frequently cited, because there needs to be enough time to diagnose the problem, build the system, put it into practice, and improve it.

How much does a fractional CMO cost?

At Seven & Associates, ongoing Fractional CMO+ retainers currently range from $4,000 to $15,000 per month, depending on the level of leadership and support your organization needs. But if that isn't the right investment for your organization right now, the answer isn't to force a retainer, or keep throwing money at disconnected marketing tactics. Sometimes the right starting point is a focused strategy, fundraising, or messaging engagement that solves the highest-priority problem first. The goal is to build the right infrastructure in the right order, so your next marketing and fundraising dollars have something solid to stand on. Seven & Associates currently offers fixed-scope strategy, fundraising, and messaging services in addition to ongoing Fractional CMO+ support.

What happens when passion finally has a plan behind it?

You wake up knowing exactly where your business is going. Your team is aligned. Donors are giving because they understand the mission. Your message is clear across all platforms. And growth stops feeling like something that happens to you, and starts feeling like something you lead. 

​

You came here to impact lives. Let's build the organization that actually can.

Strategic Clarity

A written plan everyone on your team understands and executes from, every day.

Messaging That Lands

Donors, board members, and staff all tell the same story, clearly and compellingly.

Fundable & Sustainable

Revenue that compounds. Donors who stay. A fundraising plan built for the long game.

Built to Last

An organization with the infrastructure, systems, leadership, and strategy to serve for decades.

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